is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
CBME Turkiye | 13 - 16 December 2023
Venue | Istanbul Expo Center Hall 1-2-4-8
Visiting Hours | 09.30 - 18.30
Greetings from İstanbul!
As we enter the last Spring month, May, we are delighted to share our eleventh "Trend Newsletter" with you which is the first announcement of our new project; a three-month calendar of an online event for the global kids' products industry; CBME Turkey Connect!
This new interactive digital marketplace and enhanced matchmaking platform make it so easy to have you connect with your new and existing partners. Anytime, anywhere through your very fingertips! It is a new experience offering you opportunities to grow your business. So, get ready to connect and mark your calendars to 9 June - 27 August 2021.
Golden Harvest, one of the Autumn-Winter 21/22 Key Colors determined in cooperation with WGSN and Coloro, offers a warmer combination of the three major color trends: beige, ecru and yellow. With a calming vibe and nostalgic appeal, this tone brings to mind the earthen clay buildings and Sahara Desert landscapes in Morocco, as well as the retro gold-tinted filters that are frequently used recently on social media. Golden Harvest, which can be used in harmony with classic pieces such as denim, jersey and trench coat, seems to be effective in upholstered furniture in interiors.
Coloro# 034-70-21 C Source: WGSN
Kanilla is a Turkish Baby & Children's evening dress brand that has over 10 years of experience in this industry. Kanilla aims to develop strong business relationships with its customers both at home and abroad. Its main goal is to offer collections prepared with original and high-quality designs to its customers by following current fashion and trends.Kanilla will exhibit its new season baby kids wear products at the CBME Turkey 2021.
Shoes, which use dense, non-renewable resources such as petrochemical textiles and are one of the most waste-generating objects in the world because they are difficult to recycle, take 40 years to decompose in nature and approximately 300 million pairs of shoes are thrown away every year in the USA alone.
Realizing the environmental impact of shoe waste, Laura Muth designed a shoe prototype called "Shoes with an Expiration Date", which can be completely and quickly dissolved in nature, as a solution to this situation.
Thanks to its modular structure, the design eliminates the need for toxic adhesives, and all parts of the shoe can be connected with a compostable shoelace. The shoes, whose soles consist of latex extract from dandelion, straw, sawdust and natural dyes, are designed with comfort and orthopedic support in mind. At the same time, all the materials used in the shoe consist of compostable materials that the consumer can provide from local sources, no matter where they are located.
While environmental pollution continues to increase rapidly, plastic waste constitutes one of the most important causes of environmental pollution. In order to draw attention to this situation, brands are trying ways to convert plastic waste and reuse it in different areas.
There is Lee Cooper and Boyner cooperation behind the eco-friendly collection, which is designed by transforming 20.000 plastic bottles into yarn by taking a big step in sustainable fashion.
Thanks to the collection, which uses "repreve" yarns instead of polyester materials by recycling plastic waste, 264 thousand liters of water was saved and approximately 33 thousand kilograms of carbon dioxide emission was reduced. This means 45% less energy and 20% less water consumption.
Wearable technology is a trend that has been on the agenda for a while and we are all familiar with objects such as smartwatches and fitness trackers. Although the first starting point of this trend was health and functionality, it has now begun to be adopted by the fashion industry.
For example; Tommy Hilfiger's new smart clothing collection will be able to track how often users wear their products thanks to chips embedded in the products and reward users with points that can be converted into products or concert tickets. In this way, for the first time, brands will be able to understand how users actually use the product after they buy it and leave the store.
Many major retailers such as Lacoste, Kohls, and Sephora have been implementing the issue of creating virtual shopping options for customers for some time.
In the anxiety caused by the pandemic, with the fact that customers no longer want to physically try products, do not want to spend extra time in the store environment, and especially the prohibition of trying some products, brands have started to produce new ideas that will make their customers' lives easier. One of them is the "virtual try-on cabin". Thanks to the virtual try-on cabin, customers have the opportunity to try the product before purchasing it.
Augmented reality attracts the attention of customers, thanks to its increasing sensitivity and proximity to the real world. AR retail experiences, which use lighting conditions around the user, advanced facial recognition, and personalized recommendations, look like they will radically change the consumer's shopping experience. In particular, technologies such as the virtual try-on cabin are expected to reach $ 10 billion in the projected global market by 2027.
The widespread of the remote working system all over the world due to the pandemic has raised the interest in sportswear. For this reason, fashion companies that divided a small part of their collections into sportswear before the pandemic began to quickly update their collections.
Companies that had difficulty selling products such as business clothes and evening dresses began to expand their sportswear collections, and orders to Turkey began to increase significantly. Because of this interest, companies that have difficulty keeping up with the orders of major brands are going to increase their capacity by receiving new investments.
According to IHKIB Chairman Mustafa Gültepe, the demand for sportswear products is very high and the share of all kinds of textile exports from knitted fabric in Turkey's textile exports has increased to 60%. At the same time, Gültepe notes that the number of workshops has increased and they support this increase as IHKIB.
With the new order that emerged after the pandemic, customer behavior and orientation has changed. Consumers turned to shopping through digital channels rather than physical shopping. Therefore, it is important for small and medium-sized businesses which run their business from physical stores to also take steps to digitize.
The 3 steps businesses should take to digitize are as follows:
1:Take Part in the Digital World:
Small business owners believe that continuing their business through online channels increases sales and reduces costs. Make sure your business exists on social platforms and keep your company information up-to-date so that your customers can reach you.
2: Stand Out in the Digital World and Develop Relationships:
To be successful in the digital world, you must reach your customers more effectively and focus on maintaining your relationships. Reaching your customers through various channels such as video and e-mail is one of the advantageous ways to stand out.
3: Reach New Customers:
In the digitalization process, you can easily reach new customers and create new interaction channels by advertising your business in areas such as search networks, etc.
Launching from 9 June-27 August 2021, CBME Turkey Connect provides a place where global kids products professionals can meet, discuss, partner, source, and learn online.
No need to travel. We’ll bring the international kids products industry to you, on your laptop, or mobile, in your living room or home office – your event, your rules.
Source, Meet and Discover Endless Opportunities
Trend Newsletter #10 - SS21 Digital Hub Special Edition #2
Subscribe to CBME Turkey's monthly "Trend Newsletter" to always stay up-to-date with news and trends in baby & children products sector.