Trend Newsletter #11 Full of Fun News

- THE SUSTAINABILTY NEWS OF THE MONTH#1- 

SHOES WITH AN EXPIRATION DATE

Shoes, which use dense, non-renewable resources such as petrochemical textiles and are one of the most waste-generating objects in the world because they are difficult to recycle, take 40 years to decompose in nature and approximately 300 million pairs of shoes  are thrown away every year in the USA alone.

Realizing the environmental impact of shoe waste, Laura Muth designed a shoe prototype called "Shoes with an Expiration Date", which can be completely and quickly dissolved in nature, as a solution to this situation.

Thanks to its modular structure, the design eliminates the need for toxic adhesives, and all parts of the shoe can be connected with a compostable shoelace. The shoes, whose soles consist of latex extract from dandelion, straw, sawdust and natural dyes, are designed with comfort and orthopedic support in mind. At the same time, all the materials used in the shoe consist of compostable materials that the consumer can provide from local sources, no matter where they are located.

Source: www.trendhunter.com

- THE SUSTAINABILTY NEWS OF THE MONTH#2- 

ECO FRIENDLY JEAN MADE FROM PET BOTTLES

While environmental pollution continues to increase rapidly, plastic waste constitutes one of the most important causes of environmental pollution. In order to draw attention to this situation, brands are trying ways to convert plastic waste and reuse it in different areas.

There is Lee Cooper and Boyner cooperation behind the eco-friendly collection, which is designed by transforming 20.000 plastic bottles into yarn by taking a big step in sustainable fashion.

Thanks to the collection, which uses "repreve" yarns instead of polyester materials by recycling plastic waste, 264 thousand liters of water was saved and approximately 33 thousand kilograms of carbon dioxide emission was reduced. This means 45% less energy and 20% less water consumption.

Source: www.bazaartimes.com

- THE TECHNOLOGY NEWS OF THE MONTH -

 #1

WEARABLE TECHNOLOGY FASHION

Wearable technology is a trend that has been on the agenda for a while and we are all familiar with objects such as smartwatches and fitness trackers. Although the first starting point of this trend was health and functionality, it has now begun to be adopted by the fashion industry.

For example; Tommy Hilfiger's new smart clothing collection will be able to track how often users wear their products thanks to chips embedded in the products and reward users with points that can be converted into products or concert tickets. In this way, for the first time, brands will be able to understand how users actually use the product after they buy it and leave the store.

Source: www.bbc.com

- THE TECHNOLOGY NEWS OF THE MONTH -

 #2

AR EXPERIENCE IN RETAIL

Many major retailers such as Lacoste, Kohls, and Sephora have been implementing the issue of creating virtual shopping options for customers for some time.

In the anxiety caused by the pandemic, with the fact that customers no longer want to physically try products, do not want to spend extra time in the store environment, and especially the prohibition of trying some products, brands have started to produce new ideas that will make their customers' lives easier. One of them is the "virtual try-on cabin". Thanks to the virtual try-on cabin, customers have the opportunity to try the product before purchasing it.

Augmented reality attracts the attention of customers, thanks to its increasing sensitivity and proximity to the real world. AR retail experiences, which use lighting conditions around the user, advanced facial recognition, and personalized recommendations, look like they will radically change the consumer's shopping experience. In particular, technologies such as the virtual try-on cabin are expected to reach $ 10 billion in the projected global market by 2027.

Source: www.mobidev.biz

- THE TREND NEWS OF THE MONTH - #2

3 TIPS FOR SMALL BUSINESS DEVELOPMENT IN DIGITAL

With the new order that emerged after the pandemic, customer behavior and orientation has changed. Consumers turned to shopping through digital channels rather than physical shopping. Therefore, it is important for small and medium-sized businesses which run their business from physical stores to also take steps to digitize.

The 3 steps businesses should take to digitize are as follows:

1:Take Part in the Digital World:

Small business owners believe that continuing their business through online channels increases sales and reduces costs. Make sure your business exists on social platforms and keep your company information up-to-date so that your customers can reach you.

2: Stand Out in the Digital World and Develop Relationships:

To be successful in the digital world, you must reach your customers more effectively and focus on maintaining your relationships. Reaching your customers through various channels such as video and e-mail is one of the advantageous ways to stand out.

3: Reach New Customers:

In the digitalization process, you can easily reach new customers and create new interaction channels by advertising your business in areas such as search networks, etc.

Source: www.thinkwithgoogle.com