Trend Newsletter October 2020

Dear Readers; 

As the region's most influential exhibition and platform in the baby and children's products industry, we are delighted to share our sixth "Trend Newsletter" with you.

We will continue to keep you update about innovations and trends in the sector in each edition of our newsletter. Our October edition starts with a classic; The Featured Color of the Month than continue with the Featured Company of the Month, the Trends News of the Month, Sectoral Interview of the Month, Trend Blog of the Month and ends with the information about our newly launched "Online Exhibitor List" which allows the potential buyers to send direct messages to our listed brands to place their orders right now!

Apart from the news about the sector please visit our website www.cbmeturkey.com  if you would like to get information about the CBME Turkey International İstanbul Children Baby Maternity Industry Expo.

TROPICAL BREEZE IN THE NEW SEASON: MANGO SORBET

In this period where consumers need to feel safe and return to their grounds is more important than anything, colors will play a big role in relaxing, revitalizing and nurturing us. While bright tones continue to take place in the Spring-Summer 22 period, it will create an optimistic atmosphere by combining with more measured tones.

One of the 5 main colors of the Spring Summer '22 season, Mango Sorbet is a tropical shade that combines the popularity of orange with the brightness of yellow. This color, which can be used to add an energetic atmosphere to seasonal palettes and to strengthen feelings of well-being and health, can also be added as a digital touch to color palettes with its hypernatural and highly vivid saturated tone.

 Mango Sorbet, which is predicted to be used frequently in swimwear, sports, and outdoor clothing, will be surprisingly effective in creating a contemporary silhouette in women's clothing. At the same time, it seems that it will be preferred by being a tone that will change the atmosphere of the place in home furnishings and interiors.

Coloro:  030-67-34   Kaynak: www.wgsn.com

"STARLET" IS READY TO SPRING/SUMMER '21 SEASON WITH A NEW COLLECTION

 

In the Spring/Summer '21 kids collection founded on creating awareness in fashion, Starlet portrays the enthusiasm and joy in life with vibrant colors, minimalist, sophisticated silhouettes, and recyclable materials. Starlet's new collection adds energy to the 2021 Spring/Summer season. This season, colors meet primes, forward and recyclable materials. Based on awareness, the collection, which has an understanding that integrates silhouettes with life energy and enthusiasm, makes a difference with its style, materials, and design details.

 "ECRIN KIDS/PATIKA
KIDS" CONTINUES TO GROW WITH AN EXPORT FOCUS

Ecrin Kids/Patika Kids which laid the foundations of its brand in 2000,
will exhibit its new season baby kids wear products at the CBME Turkey 2021. Which increase the production capacity in 2010 and institutionalized operating company with 20 years of experience in the sector, due to export-oriented sales strategy, while providing added value to Turkey's economy, aims at the growth and development of the textile sector. Ecrin Kids / Patika Kids aims to increase export points in Europe, North Africa, Russia-CIS, Gulf regions, and countries such as Iraq, Algeria, and Libya, which are target markets in the near term, and its design team with innovative ideas closely follows fashion
and trends and adds their collections to baby & kids' needs.

PHYSICAL STORES VS. ONLINE SHOPPING

Life looks and feels very different right now than at the beginning of 2020. The use of technology by individuals and businesses has taken a huge leap forward. People spend more time online than ever and use Google to discover and research their purchases both online and in the real world.With physical stores going through tough times, retailers of all sizes have realized that maximizing their online presence can also help them reach potential customers who want to buy in person.Buying behavior has changed significantly over the past six months and many of these behaviors appear to be permanent. People plan their store visits more carefully, care more about the availability of products, and do more research on store opening times and delivery conditions. People need some assurance whether they can physically find what they are looking for, especially before leaving the house.Searches for "working hours today" in Germany have doubled and searches for "in stock" have increased by 700% compared to last year. At the same time, as local shopping became more important, searches containing the phrase "near me" increased 2 times.


New Google research shows that the pandemic makes people more flexible to buy online or offline. Compared to the 65% before the global health crisis, 73% now define themselves as channel independent. As the pandemic accelerates digital adoption and online sales are increasing, Euromonitor's new research revealed that 78% of purchases are expected to be made in stores by 2024.

5 BACK-TO-SCHOOL EFFECTS IN CLOTHING

This year's back-to-school season offers an inner relaxation with relaxed, elevated basics and escapes themes while unfolding in uncertainty. Despite increasing uncertainty, the pandemic is likely to drive families' back-to-school spending to record levels as they prepare for home learning, as traditional back-to-school items have already been replaced by digital products and technology spending.


WGSN, the world's leading trend forecasting company, summarizes the back-to-school effects in boy’s and girl’s clothing under 5 headings:

1- The New Normal: Retailers are insisting on a 'ready for anything' communication strategy while focusing on #elevatedbasics this season. Comfort continues to prove its non-negotiable side as ever.

2- A #newprep Attitude: Primary colors, color blocking - use of contrasting colors, school uniform style raglan sleeves underline the importance of old-fashioned classical clothing.

3- Go Retro: While the golden yellow inspired by the 70's forms the basic palette of this period, the sunset tones of dark yellow give an old-fashioned, nostalgic warmth to the foundations of autumn. The grandmother's house style and the presence of repeating corduroy complement the warm, vintage-inspired purchasing choices.

4- Top-Half Emphasis: While retailers are preparing for students who adhere to the online curriculum, top half distinctions are emphasized.

5- Escapism Themes Abound: From gamer graphics and space racing to the great outdoors, playtime and adventure stories complete the escape mood that's understandable for this season's prints and graphics. At the same time, the sense of outdoor adventure highlights this season's escape theme.
Source: www.wgsn.com

Source: www.wgsn.com

DIGITALIZATION & NEW CONSUMER PREFERENCES

Life looks and feels very different right now than at the beginning of 2020. The use of technology by individuals and businesses has taken a huge leap forward. People spend more time online than ever and use Google to discover and research their purchases both online and in the real world.

With physical stores going through tough times, retailers of all sizes have realized that maximizing their online presence can also help them reach potential customers who want to buy in person.

Buying behavior has changed significantly over the past six months and many of these behaviors appear to be permanent. People plan their store visits more carefully, care more about the availability of products, and do more research on store opening times and delivery conditions. People need some assurance whether they can physically find what they are looking for, especially before leaving the house.

Searches for "working hours today" in Germany have doubled and searches for "in stock" have increased by 700% compared to last year. At the same time, as local shopping became more important, searches containing the phrase "near me" increased 2 times.

New Google research shows that the pandemic makes people more flexible to buy online or offline. Compared to the 65% before the global health crisis, 73% now define themselves as channel independent. As the pandemic accelerates digital adoption and online sales are increasing, Euromonitor's new research revealed that 78% of purchases are expected to be made in stores by 2024.

KPMG assessed the “new normal” in its research with 12,334 people in 12 countries.The consumer, who has thoroughly adopted the convenience brought by digital with the pandemic, now tends to companies that are knowledgeable and fast in digital.According to research highlights:-The new consumer embraces the convenience of digital. Consumers, who prefer companies which have knowledge in digital environments and they put the trust in the brand first. Young consumers are also more sensitive to companies' environmental and social responsibilities.-Most consumers feel more comfortable using digital channels. They are more active in issues such as online shopping, contactless delivery, online payment.-According to the study, consumers under the age of 45 are more likely to prefer channels they currently use for communication, as well as for shopping.-In the upcoming period, the number of consumers who think that the main communication tool with companies will be social media channels has tripled.-Participants are considering using digital wallet and card options rather than cash in their future purchases.
Source: home.kpmg.com

CBME TURKEY'S NEW ONLINE EXHIBITOR DIRECTORY IS NOW LIVE WITH ALL ITS INNOVATIONS!

The "Exhibitor List", which is the most visited page of the CBME Turkey website, provides more opportunities for our visitors to reach our exhibitor brands and place an order before the fair.
Through the "Online Exhibitor List", you can easily contact the exhibitor brands before the fair, examine the company profiles and products of these brands and place an order.
Sign in to our online exhibitor directory right now and start ordering.

Trend Newsletter #5 - September

  • Featured Color of S/S 2022 Season: "Butter"
  • Barbie, Plans to Encourage Girls to Leadership
  • The Most Talked About Fashion Show of the Year 
  • 4 Store and Display Window Trends in 20-21 Season 
  • Sectoral Interview of the Month: Baby & Kid Store Magazine Coordinator Ms. Mehtap Akyel
  • Trend Blog: Spring-Summer 2021 Kids Fashion Trends

Click Here to Read >


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