Trend Newsletter #17

Greetings from İstanbul!

Welcome to our 17th issue which is dedicated to green trends within the industry. From fashion to sustainability, and everything in between, our newsletter is your window into the trends that are shaping the future.

Thank you for being a part of our journey. Together, we're redefining trends with a focus on a brighter and more sustainable future.

Enjoy your reading!

Sustainability Strategies of
Famous Brands in 2024

The most prominent trend shaping the fashion world in 2024 is the focus on sustainability and eco-friendly practices. This significant shift has led leading brands and designers to embrace a responsible and conscious approach to fashion for future generations.

Rise of Organic and Recycled Materials: Dior continues to offer eco-friendly options in its collections, using organic cotton, recycled polyester, and sustainable materials. This emphasizes the importance of environmentally friendly materials in the future of fashion.

Emphasis on Fair Production and Workers' Rights: H&M maintains its leadership in sustainable production by supporting fair labor practices. The brand adheres closely to ethical standards in its supply chain, demonstrating respect for workers' rights.

Circular Fashion and the Surge in Second-Hand Markets: Levi's has embraced the concept of circular fashion with "secondhand" collections aimed at extending the lifespan of garments. Recycling clothes and promoting second-hand sales provide consumers with environmentally friendly options.

Efforts to Reduce Carbon Footprint: Nike draws attention with its commitments to reducing the carbon footprint. Improvements in energy efficiency, the use of renewable energy, and enhancements in transportation processes contribute to minimizing the brand's environmental impact.

Power of Conscious Consumer Campaigns: Stella McCartney stands out with awareness campaigns for sustainable fashion. The brand guides consumers to adopt sustainable materials and ethical practices, paving the way for a more conscious approach to fashion.

In addition to these brands, many prestigious names in the industry are pioneering various projects in sustainability, contributing to positive changes in the fashion industry. Making your brand sustainable now offers more diverse and inspiring options. 2024 will be a year where fashion is shaped by a responsible and future-oriented vision.

Source: Dior, Nike, Stella Mccartney, Levis

AW 24-25 Sustainability Trends in Fabrics

The fashion world continues to take responsibility not only for elegance and stylut also for the sustainability of our planet. This season, we witness a period that combines both chicness and environmental consciousness by focusing on sustainability in fabric choices.

1. Organic Cotton: Inspiration from Nature, Respect for Nature

Organic cotton, suitable for the warmth of fall and winter, is grown without the use of chemical fertilizers and pesticides. This helps preserve the soil while reducing water consumption. With its soft texture and natural tones, organic cotton combines comfort and sustainability.

2. Recycled Wool: A Journey from the Past to the Future

Classic and durable wool takes a step forward this season by emphasizing sustainability. Recycled wool reduces waste by using fibers obtained from old fabrics while saving energy. Its insulating properties keep you warm while maintaining a sense of responsibility towards nature.

3. Tencel (Lyocell): Transitioning from Wood to Elegance

Tencel, derived from wood cellulose, blends sustainability and elegance. It has a production process that does not require chemical processing and is recyclable. Its soft and lightweight texture adds a sophisticated touch to the fabric.

4. Recycled Polyester: Valuing Waste

Polyester obtained from recycling plastic bottles and other plastic waste is a commonly used sustainable option in the fashion world. This season, we can see designs where plastic waste contributes to the fashion sense.

5. Hemp: Nature's Solution

Hemp has the potential to be a sustainable fabric source. Hemp is known for its low water consumption and lack of need for chemical fertilizers. This season, the variety of designs featuring hemp offers an eco-friendly fashion experience.

In the Fall-Winter 2024-2025 season, the fashion world takes a step forward not only in aesthetics but also in sustainability. Eco-friendly fabrics strike a perfect balance between elegance and conscious consumption. Thinking about environmental impacts while following fashion trends can be a great way to reflect your style while showing respect for our planet.

Source: PV Magazine

Zero Waste Goal:
Waste Management and Recycling Strategies in Fashion Brands' Production Processes

The fashion industry is taking steps toward a zero-waste goal by embracing waste management and recycling strategies in its production processes. These strategies aim not only to reduce environmental impact but also to provide fashion brands with an opportunity to lead in a sustainable future.

Waste Management and Recycling: Innovative Steps in the Fashion Industry

Material Selection and Design: Leading fashion brands emphasize the importance of material selection, starting from product design, to achieve a zero-waste goal. Innovative approaches such as recycled materials, organic fabrics, and modular design are effective in minimizing waste.Smart Production Processes: Advanced technology and data analytics support the fashion industry in reaching the zero-waste goal. Smart production processes accelerate operations, reduce excess inventory, and enhance overall efficiency.

Rise of Sustainable Fashion Brands

Sustainability Awareness: Fashion consumers increasingly act with sustainability awareness, expecting eco-friendly practices from brands. Zero-waste strategies play a crucial role for brands in responding to these expectations.Real-Time Recycling: To achieve the zero-waste goal, fashion brands are turning to real-time recycling systems. These systems allow consumers to easily recycle their old clothes, reducing waste.

Promising Steps for the Future

The fashion industry's focus on the zero-waste goal is a significant step to increase environmental sustainability and preserve natural resources. Waste management and recycling strategies not only reduce environmental impact but also provide fashion brands the means to offer consumers a more sustainable choice.

Source: PV Magazine

Meet the Color of the Month: Cool Matcha

WGSN and Coloro present their Key Colours for A/W 24/25. Here is our selection for this month: Meet cool matcha!

Cool Matcha (055-85-20)

Cool Matcha is not just a color; it's a lifestyle. This unique color palette offers an escape from the complexity of modern life. The calming tones of Cool Matcha allow people to unwind in their hectic days and experience the tranquility of nature.

This color choice reflects our commitment to nature by emphasizing the importance of bio and plant-based materials. Plant green signifies not only a color but also environmental sustainability and respect for natural resources. The therapeutic qualities of Cool Matcha provide support for coping with daily stress, promote mental balance, and create a calming effect.

This color palette serves as a breathing space for those keeping up with the pace of modern life. Cool Matcha is more than just a color; it's a symbol for those seeking peace and balance. Evoking inner peace and harmony with nature, this color offers consumers a serene breathing space. Color your life with Cool Matcha and enjoy a soothing atmosphere.

Source: WGSN

CBME Türkiye Has Announced
the BFF Program

Do you want to exhibit at the region's biggest industry meeting but you don't know how to be more visible? We have some offers to you! Meet the BFF Program that is designed to provide numerous benefits for exhibitors of the CBME Türkiye.

As part of this program, we're offering special exhibition package when you invite another exhibitor to join us!

Click here and see how it works.