Trend Newsletter August 2020

Dear Readers; 

As the region's most influential exhibition and platform in the baby and children products industry, we are delighted to share our fourth "Trend Newsletter" with you. We hope that you will read this meticulously prepared issue in high spirits.

We will invariably continue to keep you update about innovations that we think will inspire you in topics that concern the industry closely in each edition of our newsletter. You are always welcome to contact us for your comments, ideas, and suggestions in this regard.

Apart from the news about the sector, if you would like to get information about the CBME Turkey-39th International İstanbul Children Baby Maternity Industry Expo that will be held between 13 - 16 January 2021. You can visit our website by clicking the button below.


Olive Oil, the second of 5 key colors set by the world's number one trend forecasting company and CBME Turkey's strategic content partner WGSN and the universal color system coloro, will lead the Spring-Summer 2022 period, points to a time of cautious optimism after the uncertainty of the pandemic.

This color, which takes its name from the plant-based and nutritious tone of olive oil, has a very versatile, timeless and relaxing effect with its peaceful and balanced side. t also forms a great foundation for merging with other colors.

While green, which is identified with nature, is an important color in every period, it seems that it will attract the attention of consumers in the Spring - Summer 2022 period by reflecting long-term isolation, wildlife and vitality of nature with its Olive Oil tone.

Coloro:  044-52-13Pantone: 17-0636 TCX




The colors that you will use when preparing products for the active, socially responsible, technological and slightly rebellious Z Generation are very important.

It will be an advantage for you to choose colors that will stand out on social platforms in order to gain the appreciation of the Z Generation, which actively uses social media. You can reflect the energy of youth to your products by dramatically handling the classic blue, red and white combinations just like digital games.

Generation Z, which has concerns about sustainability and focuses on sustainable products, prefers unpainted and raw colors in this respect. So far, the organic tones associated with the categories of outdoor clothing and performance are more common with the use of active clothing products in everyday life. You can also combine organic tones with warm and golden hues in your products, which you can use as a single color in denim and outerwear, or you can complete with contrasting stitches in dark green, black and navy as an alternative.

Rich natural tones that will always keep the Z Generation's mode high, which does not like stagnation, can also be used as a seasonless color alternative for young clothing products. 

You can combine the shades of the new season by paying attention to the colors that are indispensable and continue from the previous season when using color tones in your products. For example, the pink color, which has been popular for
a long
time has moved away from sweet and cute tones in the new season and evolves to organic tones preferred by the Z Generation. Again in this season, pastel tones are sed in a pictorial manner with a maximal approach.


In the name of contributing to sustainability and preventing disproportionately increasing clothing dumping, the John Lewis store has begun to introduce a new label system for children's clothing: Wear it, love it, hand it down

The labels produced from the FSC paper will be added to the brand's nearly 700 garments of baby and children's clothing, encouraging rapidly growing children to give back their shrinking clothes for re-wearing, thereby reducing the amount of items going to landfill.

The brand will begin to try this label system primarily on children's coats that last longer than other garments and where parents spend the most money. By adding the label to the organic cotton label on the inside of the coats, it is possible to write the names of people who have used the product before and draw the names on them. The new labels also mean parents won't have to stitch up name tags.

Baby and children's clothing represent a disproportionate amount of thousands of tons of clothing because children grow rapidly and need up to seven sizes of clothing, especially in their first two years. In addition to the high cost and limited lifetime, the mass production of garments puts great pressure on the environment with waste, water consumption and carbon emissions.

Recycling experts Wrap estimates that extending the average lifetime of the garments (2.2 years) with just three months of active use will result in a 5-10 percent reduction in carbon, water and waste footprints each, reducing resource costs by £ 2 billion.


Vitmo Baby, which is one of the exhibitor brands of the CBME Turkey, will exhibit its baby kids clothing products at the CBME Turkey. It operates in the baby and children's clothing industry with its products made of 100% cotton fabric that do not contain carcinogenic substances and are designed to be environmentally friendly and sustainable. Vitmo baby exports to target markets such as Europe, North Africa, the Russian Federation and the Middle East. The company recently quickly raised its brand awareness in the textile sector in Turkey. Unlike most companies during the pandemic period, the company, which increased its sales by 20% thanks to its correct sales strategy, Firm aims to deliver its products to all over the world with an export-oriented approach.


During the pandemic period where the social media usage increased by 61% and internet usage increased by 71%, the habits of the consumers changed as well as the habits of the brands. Now, digital innovation and creative ideas are even more prominent.

Among these are the technological developments that stand out;

1-While watching your TV show or movie, you will be able to purchase the products in the TV series. The idea of ​​'buy now' adds a different dimension to video ads and product marketing with #AmazonBingeshopping from Amazon Prime Video and Amazon. is a live broadcast social shopping platform which brings products in the Chinese market together with the consumer online. Users are given the chance to purchase the product through live broadcasts via Tmall. Some of these broadcasts also include famous guests such as Kim Kardashian

3-Luxury fashion-game application 'Drest' offers users the opportunity to try the products they intend to purchase in their personal avatars before the payment step. In this way, users can decide whether they really want a product or not.

4-Tactile technology is started to be used in the field of e-commerce. In China, Alibaba introduced its own multi-dimensional technology Refinity, which enables customers to visualize products remotely via mobile phones and tablets. During the pandemic period where the social media usage increased by 61% and internet usage increased by 71%, the habits of the consumers changed as well as the habits of the brands. Now, digital innovation and creative ideas are even more prominent.


Tunç Karaaslan

President of BAGIDER (Turkish Baby Maternity Product Manufacturer, Importer and Retailer Association)

SECTORAL INTERVIEW OF THE MONTH: The Presiden of BAGIDER (Turkish Baby Maternity Product Manufacturer, Importer and Retailer Association

President of BAGIDER: ‘Exhibitions create a priceless opportunity to come together, to do business, and to improve partnerships.’

The second guest of our ‘sectoral interviews’ is Mr. Tunç Karaaslan, the everlasting supporter of CBME Turkey ever since it was founded, and the President of the last two periods of BAGIDER (Turkish Baby Maternity Product Manufacturer, Importer and Retailer Association) one and only official representative in children baby maternity products.

CBME Turkey, the most influential exhibition for children, baby, maternity products industry, is organizing 39th International İstanbul Children, Baby, Maternity Expo in İstanbul Expo Center between 13th and 16th of January 2021. While the preparations are ongoing, we have had the chance to meet Tunç Karaaslan, a long-lasting supporter of CBME Turkey and the chairman of BAGIDER board, and talk about the effects of a pandemic on exhibition industry and the values added to the industry by this exhibition.

1. Can you inform us and the readers CBME Turkey Trend Newsletter about BAGIDER and its recent works?

 BAGIDER, Baby Maternity Product Manufacturer, Importer and Retailer Association, was found in 2015 with the motives of increasing the service standards for children-baby-maternity products in Turkey, creating a healthier environment for the babies who are the future of our country, and improving the industry. At that period, we had only 18 members. Today, we have 43 members. The motto of our association can be summarized with one word: “trust”. This trust is crucial for both our industry and our client portfolio. In order to provide this trust, we are working in close cooperation with the official authorities to solve any kind of problem in the industry. With the projects and the campaigns we organize, we try to increase awareness in the general public.

2. Do you think your project ‘Standards Protect You and Your Baby’ has fulfilled its purpose?

 In recent days, we have initiated that project ‘Standards Protect You and Your Baby’ in order to provide safety and health for our kids, who are our most important assets in life. This project has been realized with the partnership of BAGIDER and the General Directorate of Consumer Protection and Market Surveillance within the Ministry of Commerce. We introduced our project to our members and the press with the launching meeting we organized. A public spot movie prepared within the scope of the project has been aired on national channels and its voiceover has been prepared for the radio. Our aim was to prevent the use of non-standard products and to raise the awareness of consumers for product standards. We believe that thanks to our project, the habit of reading labels was created in the consumers; and manufacturers in the industry started to be more sensitive about product standards. We, as BAGIDER, attribute great importance to awareness campaigns. Our previous one was about drawing attention to the importance of using baby car seats, and it was a very successful one too.

 I would like to continue informing our readers about the most recent activities of BAGIDER. We are organizing training for actual and special topics for the industry. We try to create partnerships between our members, and we organize many events to gather them together and introduce them to each other. After the pandemic, these events and activities have been adapted to ‘new normal’ and we pay the utmost attention to take necessary measures, such as social distancing. Furthermore, we are printing a digital bulletin and a printed BAGIDER Magazine annually and make sure these publications reach the actors of the industry, the blogger mothers, and the corresponding bureaucrats. 

3. The pandemic has affected various industries severely in the world. How did it affect your industry?

Since the beginning of 2020, the baby products industry has been one of the least-affected industries by the pandemic in Turkey and in the world. We can even say that the importance of using safe and healthy products has proved its worthiness in times of pandemic. In Turkey, 1.3 million babies are born each year. Therefore, for both the manufacturers and the consumers, the baby products industry is an auspicious one which will maintain a constant growth over the years. According to pre-pandemic research, families in Turkey spend 40-60 USD monthly, and around 480-700 USD annually for their children. The majority of this happens in the new-born group since the cribs, appliances, pushchairs, strollers, etc. are mostly necessary for this group. Post-pandemic research will show us whether this fact has changed during the pandemic. In my opinion, changing needs have increased these numbers in some groups while decreased the numbers in others. On the other hand, I firmly believe that the upwards trend will endure in our industry. Three years ago, the volume of this industry was 7 billion TL; and the fact that it increased to 12 billion TL in 2019 shows us that it grows 20% on an annual basis.

 Over this period, we have always been supportive of the actors in our industry. Our board meetings have been done online. Our work to increase manufacturing and exports has gained momentum. We have organized an online seminar for this topic. In order to facilitate the export transactions of our members, we have organized another online seminar with the participation of the Ministry of Commerce. During the lockdown, BAGIDER members have mostly kept up with their commercial activities through online sales. We also have gathered a committee in order to organize the export subsidies and international exhibitions in 2020 and 2021. Our work for collective participation and visiting groups to domestic and international exhibitions is ongoing. 

4. What is the size of baby and children's products industry in Turkey, and what are your expectations regarding the market size in 2020 under the shadow of this pandemic?

The children’s product industry business volume in Turkey is approximately 2 billion USD. The textile group has the biggest share in the market with 30%, followed by diapers with 22%. Baby food and toy groups follow these two in terms of the market share size. Baby equipment and furniture products, including baby strollers, have an approximate share of around 8%.

5. How did the pandemic affect your thoughts on the importance and value of exhibitions?

Exhibitions create a priceless opportunity to come together, to do business, and improve partnerships. As BAGİDER, we have been a CBME Turkey participant and supporter with our members for years. CBME Turkey is the only trade exhibition in our country where we come together with buyers in terms of trade and export. The pandemic reminded us of the value and importance of exhibitions. During this period, there were exhibitions that could not be organized or postponed. Fortunately, CBME Turkey was not among them. In our exhibition, held in İstanbul in January 2020, our sector realized value-added collaborations. Now with BAGIDER members, we are preparing for CBME Turkey 39th International İstanbul Children Baby Maternity Expo that will be held between 13 and 16 October 2020.

The world is going through a difficult period in terms of protecting public health and economies. I believe that exhibitions will continue gaining importance and taking a big role in terms of contribution to economic recovery. However, we will not be able to go back to the good old days completely. We need to be more cautious and careful. We also closely monitor the measures to be taken for our companies and visitors to participate in CBME Turkey. In line with the information we received, Informa AllSecure Safety and Health standards will be implemented at CBME Turkey. These standards include comprehensive and in-depth cleaning, hygiene, and safety measures. BAGIDER members and non-member companies and visitors can also join CBME Turkey with their minds at peace.

6. Do you think the exhibitions will be more important in the future?

We need exhibitions more than ever. We experienced things we thought we would never experience. Millions of people had to shut themselves to their homes to avoid the virus. Manufacturing stopped except for the basic needs that would allow us to survive. Though life did not stop, it continued. I admit it is a difficult period, but our country and our industry have the power to survive. During the pandemic, e-commerce increased, especially in retail. Even virtual exhibitions were organized as a temporary remedy. I believe that virtual exhibitions will continue to be complementary exhibitions that will be held alongside the actual ones. I find all these solutions very positive, however, the essence of trade is to come together, to see the product you will buy, to touch it, to exchange opinions, etc. These are indispensable. Moreover, our industry helps to maintain babies' health and safety at the maximum level. For this reason, exhibitions provide us with a safe and effective commercial meeting environment that we need. In this period, the exhibition organization industry has been damaged like many others, but it will recover in a short time. In my opinion, companies need exhibitions more than ever during these times.


Elsima is the one of the exhibitor brands of CBME Turkey 2021 and a Turkey trusted brand in children's wear since 1995. The range of products is further complemented with high quality pyjamas, tracksuit, velvet sets and nighties.The collection offers more than 200 styles each season in age 1-18. High quality manufacturing processes and moderate price points play an essential role in the brand’s succes. Elsima exports to over 60 countries worldwide for now and aims to be one of the well-known kids brand in the world.Elsima offers a cozy 2020/2021 Fall-Winter Collection to the children this year. For girls strong colors such as fuchsia, coral, sour cherry and violet are accompanied by soft colors such as powder pink and mint green prepared by Elsima. Pajama sets decorated with different embroideries and funny prints are very stylish.

Nature and wild garden themes reflecting the spirit and energy of children. A charismatic collection is waiting for the little gentlemen. The themes such as adventure, game and science awaits boys. Tracksuit sets, in which seasonal colors such as dark green, burgundy and cinnamon are seen a lot in the collection. Printed and crested interlock pajama sets will be indispensable pieces for boys in the new season. Some of the colors used in the collections are gray, dark blue and red are predominant, also includes yellow and khaki, which increase the energy of the season. The whole collection produced in a softness that will not disturb children's skin. Elsima helps parents who seek comfort for their children in daily life with its unique models.

Trend Newsletter #5 - September

  • Featured Color of S/S 2022 Season: "Butter"
  • Barbie, Plans to Encourage Girls to Leadership
  • The Most Talked About Fashion Show of the Year 
  • 4 Store and Display Window Trends in 20-21 Season 
  • Sectoral Interview of the Month: Baby & Kid Store Magazine Coordinator Ms. Mehtap Akyel
  • Trend Blog: Spring-Summer 2021 Kids Fashion Trends

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