Consumer Behaviors and 3 Trends Will Play Key Role
As the world changes in every sense. No matter which generation we belong to, consumer behaviors are changing rapidly. As a result, the way to sell products is to understand consumer behavior. As well as to create the most appropriate communication for the consumer groups
People's shopping habits changed significantly. That is because o the developments in the fields of climate, economy, health, and technology. Consumers are now buying the bond established with the brand rather than the product itself. That's why it's more important than ever to understand the way consumers think and behave. WGSN, the world's leading trend forecasting company, talks about 3 trends that will facilitate this interpretation process and play a key role in consumer behaviors.
Consumer Behavior Shows that; Future Consumer Seeks Simplicity and Calmness
There are 3 trends that play a key role in consumer behaviors in the new post-pandemic era. These are fear, desynchronized society, and radical optimism.
Firstly, post-pandemic political-economic factors are creating an increasing concern for consumers. Because this fear is rapidly advancing globally due to the digital age. Also has become a demographic unified. Consumers begin to imitate each other and show similar shopping trends. As fear spreads rapidly through social media. For example; In the USA, 57 percent of teens and 40 percent of parents are afraid of an armed attack. In 2019, there is a 300 percent increase in bulletproof backpack sales in the USA.
2. Desynchronized Society
Secondly, technological developments, flexible offices and working hours have radically changed human interaction. In the new order, people still continue to do the same things. But no longer at the same time and in the same way with other people. Moreover, collective interaction moments are also getting lost. As an example of going to work, shopping in stores, and doing sports outside, etc. As a result, a desynchronized society structure emerges.
Desynchronization negatively affects the psychology of most people. The consumer group that we call "stabilizers" has also turned towards extreme improvement. That is in every aspect of their lives to avoid this situation. In order to take the attention of this tired and bored consumer group, it is necessary to be in favor of simplicity and calmness both in physical stores and in the digital environment. Moreover, you can offer your customers ease of decision-making with limited variety and exclusive products. Instead of displaying dozens of similar products in your stores. This always makes purchasing difficult and confusing. So that you can gain their loyalty. For example; the sales of stores with limited variety will increase by 5.6 percent by 2023.
At the same time, you should remember to integrate your communication paths. That would provide a seamless shopping experience for your customers. Therefore, it will be in your profit to communicate more directly and regularly with your consumer audience, who are tired of the messages that are constantly sent about the products they are interested in, to recognize their interests, and to invest in target-oriented campaigns in 2022.