Ready for the Post-Pandemic Period

 

The Assurance of Being the Greatest in the World

As the largest event organizer in the world, British Informa Markets includes in its portfolio the CBME China, CBME India, and CBME Indonesia that are exhibitions of baby and children products, as well as internationally prestigious "fashion" exhibitions such as Children’s Club and Magic held in the USA. We, the Informa Markets Turkey team, reflect our experience and our strength in every field and have organized the exhibitions of CBME Turkey and İstanbul Kids Fashion in January and June continuously for 30 years.

CBME Turkey International İstanbul Children Baby Maternity Industry Exhibition that is the most influential “exhibition for baby and children products” in the region will be held at the İstanbul Expo Centre on 8 – 11 December 2021 for the 39th time. The exhibition a significant meeting point for the manufacturing companies that wish to benefit from the potential of the large market majorly in the area of targeted Middle East, North Africa, Russia – CIS, the Balkans, and Eastern Europe. Our exhibition, organized in İstanbul that is the heartland of trade, brings together the foreign buyers in the market in particular with the exhibitors and represents the latest developments in the sector.

Our Priority is to Take Maximum Measures for a Safe Experience of Exhibition

One of the main elements of having a healthy experience of the exhibition is to meticulously take the measures that ensure the safety of the exhibitors and visitors before the exhibition... Many institutions and organizations have a duty in this regard, from the manager of the fairground to the organizer, and from the suppliers to the executive staff. The period of the pandemic we are currently experiencing has given us greater responsibilities for taking such measures.

We, as CBME Turkey and İstanbul Kids Fashion, consider the well-being, health, and safety of our exhibitors, visitors, employees, and all of our stakeholders to be our priority. We have developed Informa AllSecure safety standards that will provide the highest level of hygiene and safety in order to hold our exhibition in a safe and controlled environment for everyone.

 The Focus of our Events is on Safety   

CBME Turkey exhibition that will take place on 8 – 11 December 2021  will be held in compliance with Informa AllSecure health and safety standards. Informa Markets has developed a series of detailed measures to ensure the highest level of hygiene and safety at its exhibitions held around the world, providing everyone with the assurance that they are in a safe and controlled environment.

What is Informa AllSecure?

Informa has collaborated with its industry association partners including UFI, AEO and SISO, stakeholders in the industry, event venues, suppliers, and relevant authorities to develop the All Secure security standards that raise the bar on delivering safe, hygienic, productive, and high-quality organized eventexperiences throughout the sector.

All Informa Markets events, in the first instance, will be run in accordance with the official government and local authority guidance, as well as any venue or location-specific regulations. In addition, "Informa AllSecure 10 Key Commitments " will be followed in all Informa Markets exhibitions. Wherever applicable and possible at our exhibitions, more comprehensive standards and guidelines described in the “Informa AllSecure Guidebook” will be applied.

Safety and Hygiene at our Exhibitions will be Provided on Informa Allsecure Standards

CBME Turkey will open its gates for a visit for the 39th time at İstanbul Expo Centre on, 13-16 January 2021. Certainly, all our events in the first instance will be run in accordance with the official government and local authority guidance, as well as any venue or location-specific regulations. In addition, the comprehensive "Informa AllSecure 10 Key Commitments " developed meticulously will be followed in our venues of the exhibition. Our standards consist of three main titles: "Cleaning & Hygiene", "Physical Distancing" and "Protect & Detect". In this context, we will undertake enhanced cleaning in our venue of the exhibition, including our parking lots.

The Venue of the Exhibition will be Kept Hygienic through Deep Cleaning

We will undertake enhanced, deep cleaning before, during and, after our exhibition, working with venue partners to ensure the highest standards of hygiene and cleanliness. This includes continuous sanitization throughout the course of an exhibition, with a focus on high-touch areas such as door handles, restrooms and, food and, beverage areas.

We know how important personal hygiene is to keep you safe. Therefore, we will provide additional handwashing facilities and hand sanitizing stations throughout the venue of the exhibition. We will make announcements and provide messages to encourage our exhibitors and visitors to use these areas.

Physical Distancing will be Maintained Starting from the Entrance with Non-Contract Registration We all know very well how important it is to maintain physical distance to overcome this process. You will be greeted with the first measure we have taken to provide physical distancing starting from your entrance to the exhibition with non-contact registration. Online registration will also be available. Exhibitions are common meeting points that physically bring us together, enabling us to have the most efficient trading experience. Replacement of printed materials, such as business cards and sales brochures, with digital alternatives by the exhibitors and visitors of CBME Turkey, will be convenient in order to continue to have same experience in a healthy and safe manner.

Social Distance Ambassadors Will Accompany You All the Time

We are going to have heavy traffic of visitors with our exhibitors while the CBME Turkey held for the 39th time in Turkey that is one of the bases of production in the Middle East-North Africa (MENA) region brings together the industry of baby and children products with İstanbul.  We will strictly follow that 1-1,5 meters distance rule is respected, which is recommended by the state authority, in order to maintain physical distance. Moreover, a one-way traffic system will be established, and staggered entry times will be established, instructions on-site and floor marking will be placed, and on-site social distance ambassadors will assist you.

We are also taking specific measures for the food and beverage stations in our venue of the exhibition to be held at İstanbul Expo Centre. Our exhibition team will work closely with venue partners to employ the highest standard of food safety, minimizing self-service buffets in favor of pre-packaged food options. If any queuing is anticipated, social distancing will be maintained through the use of floor markings and relevant signage.

All Measures Recommended by Health Authorities Will Be Taken Sensitively

Protect & Detect is the third title in our Informa AllSecure Safety standards. We ask our exhibitors to wear a face mask on entry. Further items of personal protection equipment, such as gloves and eye screens, will be used by the exhibitors and staff in the venue of the exhibition, in line with local government and health authority advice. We would like you to know that we take every measure in order for you to experience CBME Turkey and İstanbul Kids Fashion safely.

First aid is a safety measure we make available at our exhibitions all the time. Of course, we expanded the scope further this year. We will have present at the venue of the exhibition the first aider of required qualifications. We also follow local health authority guidance on detecting and managing anyone who displays symptoms of COVID-19.

You can rest assured that we will take the highest level of measures to be taken in line with the guidance of the health authorities on the date on which the exhibition will be held regarding screening of our exhibitors/participants at the entrance of the exhibition, including checking the temperatures of everyone on entry, through thermal scanning or other screening processes.

You are Valuable to Us

You are very important and valuable to us. Therefore, we wanted to inform you of the safety and hygiene measures we have taken and are going to take to the highest level in order for you to participate in CBME Turkey, feeling that you are safe. We will overcome this period together. The need for our baby and child products sector continues, and our growth potential will continue in 2021 with one of the rare sectors that are not affected by the numerical indicators. We would like you to know that we continue to work to introduce you to new market opportunities and collaborations at CBME Turkey and İstanbul Kids Fashion.

The Advantage of Being on Display for 365 Days with CBME Digital Products

In addition to the safety and hygiene measures, we have made a number of digital innovation from which our visitors and exhibitors will benefit highly at CBME Turkey exhibition that will take place on 8 – 11 December 2021. We believe that we offer valuable opportunities to proceed to the next level in 2020 that has started off very challenging and to bring together and main contacts between the sector and its target audience throughout the year with the digital products of CBME Turkey and İstanbul Kids Fashion that the most influential exhibition of “baby and children products” in the region.

While brand visibility is one of the most fundamental values ​​of an exhibition, in this period when the market with changing balances needs more new products, the key to success for companies that are sensitive to market changes and have the ability to adapt lies in evaluating digital product options. You will not miss potential sales opportunities for 365 days by promoting your brand in an effective way with our new digital initiatives that we have prepared with great enthusiasm.

We are bringing together our exhibitor brands online with a database of an industry of baby and children products of 100.000 people from 175 different countries, mainly from Middle East, North Africa, Russia – CIS, the Balkans, and Eastern Europe. Thanks to these new digital products, manufacturing companies can keep in touch with their existing customers within the data consisting of qualified buyers not only during the exhibition but also throughout the year, gaining new customers and increasing their brand image, while our visitors have the chance to get more information about our exhibitor brands and find the products they are looking for faster.

The Only Brand Book of the Industry

You may improve your brand recognition by participating in our “Brand Book” that is the only online brand book in the industry, which is updated to include the trendy collection in every issue that can be accessed via the main menu at www.cbmeturkey.com and www.istanbulkidsfashion.com that are our new official user-friendly websites of exhibitions prepared with concepts according to the trends of the seasons where our exhibitors and visitors can find the information they seek for fast and easy and by meeting potential buyers on the websites that receive 250.000 visitors annually.

You can introduce your products easily to the most comprehensive data of the industry by participating with your news and images in the e-bulletin of “Trend Newsletter” where the news on the sector are shared and delivered in English and Turkish separately each month to the database of the exhibitions of CBME Turkey and İstanbul Kids Fashion. You can also  access the same comprehensive data by becoming the featured brand of the month in the e-bulletin of “Online Showcase” to be delivered monthly and sharing introduction of your brand, images of products, videos and, catalogs, and reach to the buyers of the industry of baby and children products

You can catch the marketing trend of the future with the “Social Media Marketing (IG TV)” packages created via @cbmeturkey @istanbulkidsfashion on Instagram and Facebook accounts, which are actively followed by the professionals of the baby and child products industry all over the world.

You can ensure visibility of your brand in every aspect by participating in the “Mobile Application” of CBME Turkey prepared in English – Turkish where the pulse of the industry is taken, and be at service of the subscribers the number of which increases every day.

Moreover, with the "Advanced Exhibitor List" application, the infrastructure of which has been completed with our renewed websites, potential buyers will be able to directly send a message to the manufacturers before the exhibition and get information about their products and create B2B appointments for the exhibition.

Emphasizing that we stay by the industry with the new digital products assuring trade for 365 days in addition to a series of hygiene and safety standards developed, we would like to state in particular that we, as CBME Turkey and İstanbul Kids Fashion that are the most influential international  “children and baby exhibitions” of the region,  are ready for the post-pandemic period. Looking forward to seeing you on 8 December 2021!

 

Hatice Dinçer

Event Director of CBME Turkey & İstanbul Kids Fashion

 Published date:02.07.2020