Spring-Summer 2021 Kids Fashion Trends

In our article where we discuss the color and product groups that will stand out in children's clothing in Spring-Summer 2021, the new priorities of consumers, and the features that manufacturers should emphasize, the concepts that come to the fore will be a comfort, sustainability, and durability.

First of all, let's start our article by talking about the trendy color palettes of children's clothing. The color palettes of children's clothing stand out with an excess of green and earthy tones. Bleached colors inspired by sustainable dyes such as soap nut, intense rust, and clove will be at the forefront. Speaking of the color issue, let's also point out that this year, especially due to the fact that diversity and unisex concepts are trends in every field, the tendency towards colors that we can call genderless will be quite high. Blue, melon, peach souffle, soap nut, and pink are the top colors among these colors

We mentioned in our previous blog posts that the purchasing habits of consumers have changed due to the pandemic period. As a result of safety, health, and economic changes, consumers are now turning to long-lasting, durable, comfortable, and sustainable products. At this point, products with a longer life span, which can be described as timeless designs as they are made of style and materials that can be used in multiple seasons, come to the fore. Another appealing side of these long-lasting designs is that they can be passed down from generation to generation.

The impact of the pandemic period will shape designs as well as purchasing habits. How is that gonna be? We will see more abstract and naive graphics of drawings such as numbers, letters, and faces representing the intertwining of fashion and moods in the products.

Besides, these days where we need energy and freedom, nature-inspired indoor garden colors, ocean and sea themes, tropical patterns, ornaments, and handcrafted details will also be very popular. In this context, we will encounter lots of fresh buds, ivy, daisy patterns, large tropical plant patterns, and animal patterns. Once again, the festival theme is another trend that affects children's clothing. Especially, products with the breeze of the 1970s and retro-looking will be presented in an integrated manner with nature symbols, handcrafted embroidery, and spiritual messages.

The "stay at home" discourse, which has become the main motto of this period will continue to show its effect as comfort and convenience in the sense of fashion. The pieces that offer a personalized look with typographic messages and badges on them, as well as products that are suitable for home wear and can be worn for sleep, beach, and play, consisting of color blocks with low shoulders, plenty of pockets will be preferred by most of the parents especially by Y generation parents who attach importance to versatility. Workwear such as overalls, chakra jackets, and trousers will be redesigned and made into special products for children with softer and lighter fabrics as they evoke comfort and convenience.

One of the children's clothing trends in this period will be oversize clothes that have always been trendy in the fashion industry. Wide armholes, minimalist designs, layered use of colors and patterns, and geometric cuts are indispensable for oversize clothing. Since it is a timeless design and has a seasonless appeal, it is an important reason that directs the consumers to these products.

Warm neutral tones and pastel combinations will be the trend in sportswear. The effects of the rise of technology and the digital age on fashion, especially sportswear, will continue. In this parallel, futuristic touches will be popular as in the previous period. We will see especially metallic colors, elastic textures, neon details in the Spring-Summer season.

In shorts, which are indispensable in summer, comfort will come to the fore by combining with everyday aesthetics. We will mostly see shorts made of woven fabrics, elastic waist, gathered drawstring, and soft colors. Printed products, large graphic patterns will be the trend in summer t-shirts, and comfortable products that combine city life and beach theme will be offered to consumers.